You know people follow other people on social media. On FaceBook, they friend someone, they like a page or, outside of Facebook, follow an account. But did […]
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Currently browsing: SMM
The voice of the customer is more important than the age of the customer
We wrote about “baby” Baby Boomers and how you cannot talk to an entire generation that spans ~17 years the same way. Let’s face it, 55 is not […]
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Boomers are not all the same
Hubspot recently launched a tool to develop a buyer persona. We have to admit we made a little fun of it on Twitter. Hubspot has a new […]
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Can an email header be more important than its body?
When you send out an email it joins dozens, if not hundreds, of others in your Recipient’s INBOX. To increase the chance if it being read, here […]
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What is a Twitter Chat?
A lot of small businesses don’t bother with Twitter and rightly so, it is not a social media platform for everyone. If you are a local bakery, […]
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Some Pointers for designing a Logo
One of the most effective ways to establish your brand is to have a stunning logo. So what do we mean by that? A logo is essentially […]
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10 Copywriting Mistakes
According to Forbes Communication Council, there are ten common copywriting mistakes you can make when marketing: Forgetting About SEO Focusing Too Heavily On SEO And Forgetting Human Readers […]
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Checklist for Writing a Blog Post
We talked about writing about just one thing and we’ve also talked about writing the goal before the story. But how do you know you have covered […]
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Social Media In Pictures – Kidding It’s Still About Words …
Social media platforms like Facebook, Instagram, and Twitter may look different from traditional media such as newspapers, magazines, and journals, but most forms of social media still rely […]
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