What does it need to do?
We look at your requirements in terms of business objectives and work out how the site will support them.
- What is the message?
- What is the outcome?
- How can the site support that?
How will it do it?
- What content will be needed?
- What interactions will take place?
- What call to action(s)?
What will it look like?
How will the site fit your overall branding?
- What color palette?
- What typography?
- What imagery?
Let's Build It
What application will best support your needs?
- Integrate the Design
- Incorporate Functionality
- Add Content
Check it works
Update your content to promote keywords and don't forget useful in-page navigation to help link related content.
- Check the menus
- QA the pages
- Test interactions
Make it live
Track your keyword rankings. Check primary keywords manually to see results in context.
- Install the live site
- Take a backup
- Break out the champagne!