Non Profits
We work with non-profits
As part of the mission of BRLYNWEB to provide low cost digital marketing services to micro business, we undertake work for non-profits. Our focus is on organizations who pursue similar interests to our own.
In Progress
Caroline House
We are replatforming their site to WordPress
The Caroline House website is built in-house using Square Space. They felt the site did not provide the dynamic kind of user experience that website visitors now expect and chose us to rebuild using WordPress.
The project involves developing a new style guide to better complement the company logo and improving the information architecture identifying opportunities for additional content.
Improvement of the overall user experience is key.
- Style Guide Development
- Theme Adaption
- Information Architecture
- Content Conversion
- Content Development
- Host Move
New Voters
We are replatforming their site from WIX to WordPress
Wix has a limit on the number of static pages which was impacting their growth in terms of high school voter registration landing pages, hence the switch to WordPress.
It is important the new site can handle the current school voter registration URLs redirecting them to their new equivalent.
In addition there is new functionality to allow high school leader to get a report of student registration for their school.
- Information Architecture
- Theme Adaption
- Content Development
- WooCommerce Setup
- Membership Setup
- Data Import
Recent projects
summaries
Unarius Academy of Science
We are replatforming their site to WordPress
The original Unarius site was built using CMS Made Simple and osCommerce with a separate WordPress blog for news. Given the information intensiveness of the site, which we like to call Tell then Sell, we opted to rebuild the site using WordPress and WooCommerce.
The project involved rebuilding their CMS pages in WordPress and importing blog posts from an older WordPress installation. Installing WooCommerce, replicating the osCommerce custom membership function with various WordPress/WooCommerce plugins and importing data from osCommerce using our propriety data conversion too.
Improvement of the overall user experience was key.
- Information Architecture
- Theme Adaption
- Content Development
- WooCommerce Setup
- Membership Setup
- Data Import
Homeless Law
We helped rebrand the site and now support it.
National Homelessness Law Center rebranded in 2021 with a new name and new logo. They consulted with us about the technical impact a new domain name might have. After providing advice, they reached out to us to undertake the move.
- Domain Management
- Hosting Move
- Link Management
- WordPress Support
- Content Management
- General Troubleshooting
Father McKenna Center
We recently rebuilt the FMC site to provide a better UX/UI in terms of a more engaging design, better information architecture and clearer calls to action to make the site work harder for their cause.
The Father McKenna Center were already WordPress users when we undertook to redevelop their site. After reviewing the existing site, we recommended a complete rebuild to increase engagement through better use of existing assets, improve information architecture to streamline access to content, and generally reduce the burden in regard to content management.
The existing site menu setup proved a barrier to accessing information. In addition it was not clear from the content what was static content versus time based (news). The site site addresses both these issues with a more comprehensive menu and clear news section.
- Business Analysis
- Information Architecture
- Theme Selection
- Data Conversion
- Content Development
- Interactive Elements (forms, maps)
- WordPress Support
- Content Management
- General Troubleshooting
LegalLink
Legal Link offers free online tools, written resources, and referrals for organizations in the California Bay Area so that they can more effectively work with families in moments of crisis, trust, and transformation.
The original site used a custom theme built around the Resource Search tools. Over time this made changing informational content and layouts by the end user difficult. An attempt to add a page manger unwittingly introduced code conflicts with the search tool operation. To mitigate ongoing code issues, while allowing freedom in terms of page content and layout, we split the site into two separate WordPress instances: one instance presenting business content and a second instance being a cut-down version of the original site to manage the resource search tools. This way the investment in the search tools is fully protected.
- Business Analysis
- Theme Selection
- Site Clone
- Live Site Support
- Content Management
- Upgrades.
Family Aid Boston
FamilyAid Boston empowers parents and caregivers facing homelessness to secure and sustain housing and build strong foundations for their children's futures. Their site was designed and developed by another company using ShowIT and we re-platformed to WordPress making improvements to the page layouts along the way.
- Design Adaptation
- New Header Menu
- Improved Footer Menu
- Mobile specific home page
- New page layouts including new heroes improved text/image styling and placement
- New blog (news) layout
- Popup Notifications
- Careers Page including appointment scheduling
The Artists Outreach
We changed their existing site to seamlessly integrate a WooCommerce store.
- Information Architecture
- Theme Adaption
- WooCommerce Integration
- Store Set up
- Shipping and Payment setup
- User Training
ACT For Women and Girls
Our most recent project was for ACT for Women and Girls, a non-profit in Visalia, California with a focus on engaging women of all ages in leadership opportunities to promote social and personal change. They have been in operation for over 10 year and want to update the current site switching to a more user friendly platform that will allow them to update the content themselves.
- Business Analysis
- Information Architecture
- Theme Selection
- Image Manipulation
- Content Creation
- Interactive Elements
