10 Copywriting Mistakes
According to Forbes Communication Council, there are ten common copywriting mistakes you can make when marketing:
- Forgetting About SEO
- Focusing Too Heavily On SEO And Forgetting Human Readers
- Focusing On Product Descriptions Instead Of Value Proposition
- Failing To Proofread
- Writing Long, Drawn-Out Introductions
- Using An Overly Promotional Tone
- Using Negative Words
- Writing From An Internal Brand Perspective, Rather Than The Customer’s
- Having An Inconsistent Brand Voice
- Including Industry Jargon.
It is interesting that they lead with two issues related to SEO, both of which are somewhat contradictory, but we’ll leave that for another time.
Here is some of our own advice about how to write for social media:
- Keep It Simple – Say One Thing
- Write the Goal Before the Story
- Social Media In Pictures
- Checklist for Writing a Blog Post.
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