Determine Social Media Targets
Not every social media platform is for you. You need to be where your customers are.
- Check out your competition
- Find your audience
- Consider their style
Decide Your Story
Voice is important element to framing your story.
- Find your voice
- Decide on your message
- Make some rules
Hashtag Research
Knowing your hashtags helps drives your content.
- Decide on categories
- Determine hashtags for categories
- Determine appropriate usage
Social Profile Setup
Think of each social media profile as a landing page for your brand.
- Use the right name
- Use the right logo
- Use the right content
Formulate Plan
It is important to establish a pattern for publication so your followers know when to expect new content and look out for it.
- Decide posting rate
- Decide the days
- Decide the messages
Social Media Posting
It is not enough to be social. You need to analyze what works for you and what doesn't to adjust your voice.
- Publish posts
- Engage community
- Boost where indicated
Analyze Results
Review the statistics provided by each platform and refine strategy as needed.
- Review statistics
- Compare results
- Fine tune