Why Blog?
If you don’t know yet, we’re not going to tell you. We’ll let Hubspot, do the work. According to their research:
- 53% of marketers say blog content creation is their top inbound marketing priority.
- 1 in 10 blog posts are compounding, meaning organic search increases their traffic over time.
- Compounding blog posts make up 10% of all blog posts and generate 38% of overall traffic.
- Over its lifetime, one compounding blog post creates as much traffic as six decaying posts.
- Companies that published 16+ blog posts per month got almost 3.5 times more traffic than companies that published 0-4 monthly posts.
- B2B companies that blogged 11+ times per month had almost 3 times more traffic than those blogging 0-1 times per month.
- B2C companies that blogged 11+ times per month got more than 4 times as many leads than those that blog only 4-5 times per month.
- Companies that published 16+ blog posts per month got about 4.5 times more leads than companies that published 0-4 monthly posts.
- 43% of people admit to skimming blog posts.
- Titles with 6-13 words attract the highest and most consistent amount of traffic.
Convinced? Let us do the hard “words” for you.