Description
Tweets with hashtags get twice as much engagement as those without them, and 55% more retweets. On top of that, 75% of people on social media use hashtags.
A #hashtag is a tag that users across social media networks use to index their content publicly. Hashtags are an extremely effective tactic for organically reaching new users and creating engagement on your Instagram or Twitter content. Finding the right hashtags for your business involves both research and strategy:
- Who are you targeting?
- What hashtags does your target customer use?
- What hashtags do influencers in your industry use?
- Are location-based hashtags relevant to your business?
- Are your hashtags too generic?
- Is there an untapped audience you can reach through niche hashtags?
You’ll receive a list of 30 hashtags, built specifically for your business. They will be broken down into 2-4 major categories that we define during our research. They can be added to your Social Media Playbook to ensure everyone knows what tags to use.