Description
For brand consistency, your message needs to be consistence across social media platforms. While the style of platform changes, you need to remain “you” to achieve authenticity with your customers and followers.
But who are you? If your company was a person who would it be? Funny? Serious? Ironic? Caring, trustworthy, laid back? Tall, dark, handsome? Sound silly? Maybe, but personas are not only for customers. And social media is not just you doing all the talking. People will talk back. Hopefully they will say how wonderful you are but there will be times people complain. In fact people are quicker to complain than complement. How you handle that is also part of your voice. The voice of your company persona.
We will work with you to establish your voice and set guidelines for proper community management including:
- driving engagement
- responding to comments
- responding to private messages
to be added to your social media playbook to ensuresyour social media presence aligns with your brand and customer service values.